Build Public Renewables Act
Brand + Strategy + Social Media + Earned Media + Press Officer + Event Organizer
Role: All of the above
3,000,000+ impressions
50+ stories placed
3x trending #1 on Twitter
2 politicians elected
1 bill made law
We took a bill that was dismissed as a loony lefty pipe dream and turned it into the biggest Green New Deal victory in US history.
Over the course of three years, I oversaw a team that upended the political status quo through a series of campaigns, each with their own distinct voice and identity. Notable achievements include trending on Twitter thrice, forcing the Speaker of the Assembly to call an unprecedented special hearing, electing two climate champions to office, humbling the Governor, and making our bill the law of the land.
You can read about our victory in The Guardian, Grist, Jacobin, The New Republic, and The Nation.
More from The New York Times [1, 2], The New Republic [1, 2, 3, 4, 5, 6], Politico, NEWS10, NY1, AMNY, Salon, and yes, Fox News.
IN 2021, we launched the campaign with a new brand and visual identity, and created a viral creative stunt that is still infamous in the halls of Albany today.
IN 2022, we evolved the campaign identity to reflect a broader portfolio of work, including a slate of candidates for office.
IN 2023, with the fate of the bill in the balance, we created a messaging campaign focused on the power of New Yorkers to determine their future. Our omnichannel strategy spanned across nearly every form of media and garnered millions of impressions and thousands in direct audience engagement, leading to the bill’s successful passage.
